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What a domain is
A domain name is the address people type into a browser to visit your website.
Instead of asking visitors to remember a long technical address, a domain gives your website a simple name that is easier to find, share, and remember.
For example, if your website is your online home, your domain name is the street address that helps people get there.
- Points visitors to your website
- Makes your website easier to find
- Helps people remember your brand
- Connects to your hosting setup
How to choose one
A domain name is the address people type into a browser to visit your website.
Instead of asking visitors to remember a long technical address, a domain gives your website a simple name that is easier to find, share, and remember.
For example, if your website is your online home, your domain name is the street address that helps people get there.
- Short and easy to remember
- Easy to spell and say out loud
- Relevant to your brand
What domain extension to use
The domain extension is the ending of the domain, such as .com, .ca, or .org.
For many businesses and general websites, .com is common and familiar. For Canadian websites, .ca can also be a strong option if the audience is mainly in Canada.
The best extension depends on your audience, location, and website purpose.
- com is widely recognized
- .ca works well for Canadian-focused websites
- .org is often used by nonprofits or organizations
- Choose an extension visitors will trust and understand
Quick takeaway
Pick a domain you'd be happy to say out loud for years.
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